Kantar Worldpanel forecasts media expenditure for the fast-moving consumer goods (FMCG) sector on digital media to increase by 31.4% next year to 15.5 billion baht. The key driver for digital media spending by the FMCG sector is the popularity of the internet in Thailand, said the agency. "Shoppers consume more digital media, both in and out of the home,'' said Mr Aitsanart. "The advertising industry for the whole of 2017 is expected to drop by 7% to 91.2 billion baht," he said. The media spending of Beiersdorf, the owner of Nivea skincare, declined in 2016 to 1.58 billion baht from 2.57 billion.

Source: Bangkok Post December 12, 2017 20:03 UTC